Landing pages are an awesome way to sell or promote something to your audience. There are many paid services for creating landing pages in WordPress. However, I’m showing you how can do the same for free, either with or without using PlugIns.
What is a landing page?
A landing page is a website or part of a website which is optimized to promote a certain product or service to the target audience without any distractions.
Right now you are reading a blog. I have different articles and categories for you to choose from. A landing page would just be one page around a rather narrow topic on which I would want my visitors to do something, e.g. to purchase a product or to sign up for my email list.
Landing pages need to be easy to understand and to have a clear focus, as visitors coming from PPC campaigns or search engines might only spend a short amount of time before leaving. Landing pages usually include a call to action; that is, a short instruction on what the visitors should do, e.g. “Sign up now”, “Add to cart.” etc.
The general goal of landing pages is to convert visitors into customers. Most internet marketers don’t create a landing page and leave like it that forever, instead, they’ll engage in a process of continuous optimization to create a landing page with the highest possible conversion rates. A way to do that is by conducting split testing, which I will be explain you in detail in another post.
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