In this guide, I’m showing you how to set up free A/B split testing campaigns for your landing page or website. All you need is WordPress and a Google Analytics account.
What is A/B split testing?
A/B split testing is a convenient way to optimize a landing page or website. The webmaster creates either two different versions of the same page (version A and version B), or creates another version of the current one, so A is the original version and B the new one.
The visitors are then randomly shown one of these versions. The webmaster tracks how each version performs, e.g. in terms of sign-ups or purchases. The final page will then be of course the best performing one.
A/B split testing does not end here though, as every aspect of a page can be split tested, e.g. headlines, images, call to actions, buttons etc. The goal is to have a landing page that converts as well as possible. It’s also possible to split test more than just version A and B, meaning you could also test version C and D etc.